Radio Tracker is an invaluable tool in today's highly competitive radio marketplace. It places critical advertising intelligence at a client's fingertips to assist them in making educated business decisions, identify competitive strategies, increase business potential and market share.
Agency/Advertiser
- Analyze strategy of competing companies and brands
- Email alerts and access to creative for new brand or campaign launches
- Identify share of voice by category
- Verify effectiveness and delivery of media buys
- Identify and track new brands and/or campaigns
- Assist in new business pitches
Broadcasters
- Grow radio revenue through analysis of existing and emerging categories
- Track existing business and uncover new opportunities
- Insight to assist when talking to existing clients or pitching potential clients
- Analyze share of market by station, class, category, company or brand
- Monitor activity by salesperson and/or advertising agency
- Trend advertising activity across multiple periods
